The same instinct that led the far-right anti-government Boogaloo movement, which took its name from a cult ’80s movie about hip-hop dancers turned online meme, is leading ISIS cheerleaders to co-opt their own viral symbolism. And they eschew the earnest appeals to messianic Islamism that characterized their predecessors with arcane in-group references, laden with the kind of smirking nihilism and pseudo-irony typical of other online subcultures. They deride Silicon Valley’s efforts to silence them with memes of a beheaded Mark Zuckerberg-hosted on Zuckerberg’s own platform. And while technology companies automate the process of wiping “ 99 percent” of official terrorist videos and content from their sites, a younger generation of ISIS supporters reared on likes and lulz carry on unencumbered. These have long been the themes of jihadist discourse what’s different this time is how images from recognizable TV shows and blockbuster Hollywood movies are being used to peddle them. ISIS fanboys love Breaking Bad, SpongeBob Squarepants and Iron Man. Not ones to be outflanked by the alt-right, QAnon, or MAGA-minded militiamen, ISIS supporters have spent the last half-decade or so creating their online community complete with its own winking argot, much of it derived from seemingly counterintuitive items lifted from American popular culture. In fact, ISIS’s virtual caliphate has grown exponentially since 2014, when black-clad terrorists stormed into the Iraqi city of Mosul, facing little resistance from the Iraqi military. Since the loss of the Islamic State’s physical caliphate two years ago, ISIS supporters have been grappling with their diminished relevance online, reinventing their propaganda through a range of bizarre strategies, from pornographic ultraviolence to meme-based shitposting. Not his music, but his now omnipresent internet meme showing contrastive images of the rapper reject something in disgust and then welcome something else as just the ticket.